I’m obsessed with craft, yet insatiably curious about the human condition,
making me the perfect hybrid of creative and strategy.
I’m at my best when I’m scouring every corner of the world wide web (as well as books, podcasts, museums, strange mom-and-pop shops full of inexplicable oddities, or even talking to real live humans) for insights about your audience and the broader culture which surrounds them, and then using what I find to crack and craft the big idea.