[WIP - COMING SOON!]
Men will try almost anything to impress women.
Some strategies are… more questionable than others.
But how do you actually win a woman’s heart?
“93% of women say that a partner who books travel is [rapid-fire cuts] very attractive [...] sexier than foreplay [...] better than a big paycheck [...] better than a great body”
Meanwhile, studies show [stat about men not booking trips]
Turns out what women really want… is exactly what men don't do.
So we created This Guy Books
A campaign that reframes booking a trip as the sexiest thing a man can do… and teaches them exactly how to do it.
We kicked things off with Teddy Swims—living proof that sex appeal isn't about looks—to teach a masterclass on the ultimate seduction skill: the art of booking trips.
To put theory into practice, five lucky guys scored a one-on-one with Teddy Swims, where he helped them become guys that book by turning their dream trips into reality.
And when Black Friday hit, we gave even more men the perfect chance to put what they learned into action by booking a trip with Booking.com’s biggest deals.
But we all know nothing is real unless you post about it, so we created the Dude-oir: a pop-up boudoir where men could snap sexy photos doing the sexiest thing a guy can do… booking a trip.
In the end, we sparked a massive cultural conversation about modern romance.
Men took notes. Women took notice. And we confirmed one undeniable truth:
Booking really is the sexiest thing a man can do.
This Guy Books.