Pabst Blue Ribbon, one of the most iconic beer brands of all time, did something bold—they made not-beer.
Specifically, they made a (surprisingly) delicious malt liquor coffee beverage aptly titled Hard Coffee.
So we partnered with a few incredible creators to bring to life one simple idea:
Coffee Goes Hard.
The best part of the entire process was getting the fuck out of the way and letting creators do their thing. This trust and partnership led to some pretty batshit (in a good way) results. And according to the folks at Adweek, there’s something to be learned from this.
But wait—there’s more!
In addition to the lovely folks we worked with to create the above, we also partnered with 3 creators to make an absurd, off-the-wall, and definitely super accurate Hard Coffee origin story, Exquisite Corpse style. For the uninitiated, Exquisite Corpse is a method of creation in which each creator adds to the final piece seeing only the end of what the previous creator has contributed.