As a shameless romantic, this pitch was a delight to work on. I had the opportunity to join in earlier on in the process, working closely with our brilliant strategy team to figure out the higher-level thinking based on cultural insights and brand research.
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The Skoda Elroq is a car designed for couples who have recently taken the plunge to become parents.
Couples whose love stories are often overlooked, seemingly having disappeared into the diaper bin.
The work you’ll see below was born out of a simple, but powerful audience insight:
Everyday life can put your relationship in the backseat but in the middle of it all, there is a deep, enduring, electric love.
Now, let’s get in the mood…
With our love story already rolling, it was time to play cupid for our couples.
Our communications had a clear role—help the world see our couples’ love for what it really is: freaking electric.
But we didn’t stop there. We also had to play cupid for our cars,
helping shoppers fall in love with everything the Skoda Elroq has to offer.
We even gave the brochure—typically seen as a stodgy communication channel for cars—the love it deserves by treating it more like a wise and wonderful coffee table book.
One part lessons in electric love, one part ode to the Škoda ELROQ. As we take drivers on a journey with the ELROQ, we’ll mix in heartfelt musings, facts, quotes and provocations that make them fall even deeper in love.
