LikeMeat wanted a way to tell young people in Germany about the new and improved version of their LikeChicken products,
with an appetite to play off both their “WOW” branding, and the earth-friendly nature of the meat alternative.
———
The problem is, the environmental angle of meat alternatives is well trodden territory.
So rather than talk about climate change itself, we decided to talk about its impact on our audience. Enter: Klima-Angst.
LikeMeatitations are a delicious new mindfulness technique designed to ease your klima-angst (and make your mouth water) through a series of crunchy, crispy, chomp-worthy exercises targeting all five of your senses.
In an effort to interrupt climate change doomscrolling, LikeMeatitations were written with a social-first approach that both alleviated eco-anxiety, and shined a spotlight on specific LikeMeat products.
A 10-min long read to guide you into a mindful munching experience with LikeMeat—written for both social and IRL placement near high traffic lunch spots.
AS(Yum)R
Spotify would house the best bites of our Like Meatitations, including the long copy from our Mindful Munching mural recorded as a guided meditation, and a savoury and soothing AS(Yum)R track of LikeChicken sizzling.
