“Oh no—not another covid ad!”
In the midst of a global pandemic, Pinterest saw an opportunity. People were stuck inside, and stuck on what to do. So we worked together to help people not just stay in, but to #StayINspired.
Ideas Wanted
Pinterest is the place to find your next great idea, whether that’s what you wear, what to cook, or what thoughtful DIY project you should make for you third-cousin-twice-removed’s baby shower. But all those great ideas have to come from somewhere.
So in an effort to bring more creators to the platform, we created a series of targeted ads showing the massive potential in growing their audiences by sharing their ideas on Pinterest.
✨Bonus✨
Our original, custom book title and cover design featured in the “Succulents” video was stolen by clothing brand Silk & Ivy, and turned into a t-shirt. They do say imitation is the highest form of flattery.
