Statistically speaking, only about 14.5% of US men are 6’+. But swiping through Tinder paints a different picture. You’ll see scores of profiles either lying about their height (5’ 10” ≠ 6’ 2”), encouraging potential suitors to “swipe left” if they’re under 6’.
So this April Fools’ Day, we helped Tinder take the topic of height beyond the app, igniting a massive cultural conversation around height, and honesty, in dating.
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Having caused quite the stir with the internet, we saw some pretty wild and often hilarious reactions
from both influencers and every day people. This one is a personal favorite.
We created native in-app update cards to further convince users that height-fishing was coming to an end.
