Have you ever been on one of those pitches that’s gone so many rounds, you’ve completely lost track? This was one of those times. So to shake things up, my brilliant art director and I did what we do best—started making stupid jokes about what the absolute wrong thing would be to do for a rental car brand. But those jokes led to something kind of brilliant…
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Sixt wanted to reach a new, younger audience. Which, as a rental car company, is actually kind of perfect, given said audience has often been referred to as “generation rent,” which makes sense given how out-of-reach, impractical, and downright irresponsible ownership has become. But what headlines seem to miss is that they still crave the feeling of ownership.
Which leads us to a big massive idea…
So we set out to elevate Sixt as the rental company that doesn’t just want you to rent a car, but also wants you to own it.
We blew out our platform by tapping into key rental car occasions: summer holidays, weddings, business trips, and car repairs.
This platform has legs wheels, and flexed well across all kinds of essential brand RTBs.
This is only a small sample of the work that went into this.
I’d love to ramble about this pitch process (or anything else in my book), so please, don’t be shy.