As we approached the start 2020, we found ourselves reflecting on all the batshit crazy decisions of 2019. But good news America, it turns out we’re not as dumb as we may seem; we’re just not sleeping enough.

So we partnered with mattress-in-a-box brand Tuft & Needle and comedian/co-creator of Chappelle’s Show Neal Brennan to deliver a honest year in review, and some much-needed advice.

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Having established our thesis that 2019’s dumb decisions were a direct result of sleeplessness, we set out to make things right.
We invited people to submit their #sleeplessdecisions for a chance to win a free mattress, and wake up on the right side of the new year.

 We made a bunch of other (shorter) funny stuff too.

This film was specifically promoted in social feeds late at night.

This one led to an interesting Twitter exchange…

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