In addition to broadcast and social/digital campaigns, during our stint on truth, my partner and I have created a few hundred social posts. Here are a few of our personal favorites.

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For Shark Week, we created a series of shark-related posts informing our audience how cigarettes affect these majestic creatures of the deep.

 

Fact: Smoking dulls your taste buds. To spread awareness, we worked with truth to create a mini-series of animated shorts starring best buds, Taste, an enthusiastic optimist, and Bud, an existential nihilist who’s become quite dull.

 
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For truth's "Business or Exploitation?" journalism-based campaign, we took a page from news publishers' playbooks and created a series of Snapchat ads designed to look just like Snapchat's Discover news content/reports.

 

To show how smoking can cause irregular periods, we had a little fun with the idea of a messed up “flow.”

 

Cigarette butts are the most littered item on the planet. They're literally taking over the world. So truth set out to warn the public of our collective impending doom in hopes that together, we can stop the butt invasion.

 
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And now, a small assortment of playful posts.

 

Gotcha.